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Are You Making These Costly Social Media Marketing Mistakes?

Social media is a ripe land for developing connections, and also for offending and creating enemies. Knowing what you shouldn’t do when it comes to social media is nearly as vital as understanding what you should be doing. Here are several social media mistakes to avoid like the plague!

Jokes at other people’s expense – It should go without having to say, but you must think before you send anything out into cyberspace for the world to see. Above all, don’t try and take advantage of someone else’s bad luck or indiscretion to build up your own products or services. While a celebrity death or shameful scandal might appear to be easy fodder for attracting eyeballs, you’re very likely to tick off as many people as you tickle!

Offensive statements and political rants – Closely related is the temptation to broadcast your preferences political, social or otherwise, which may have the misfortune of NOT aligning with your your clients and customers. Don’t go there! Refrain from sharing anything that might be misunderstood, or you’ll end up scrambling for cover! Once trust is broken, it’s very difficult to rebuild.

Failing to separate your business and personal accounts – Not to mention that it appears far more professional to make a company profile and page, often times there are benefits (depending on the social network) for a purely company account. This is definitely true with Google Local. A public business account will also be easier to be found in the search engine results.

No social media buttons on your website – They are readily available for all social media platforms, and you’re shooting yourself in the foot if they’re inaccessible on your homepage and every post you make. This makes it easy for your readers to share your posts and in doing so help promote your business.

Not using the links from your social sites – Facebook, Twitter, YouTube, LinkedIn, and Google all will let you link back to your website from your profile page, as well as from posts. This is an fantastic way to obtain some easy, authoritative links that will help others find you as well.