Tablets are hot, and the market for these mobile devices has become a crowded one. Ethan Gach, a columnist for Forbes, recently wrote that Walmart alone sold more than 1.4 million tablets during its November Black Friday sales event. But retailers are not the only ones benefitting from the tablet boom: As Gach writes, so are comic book publishers.
Spider-Man on your tablet
The publishers of comic books, including the biggies of Marvel and DC, were at first unwilling to embrace digital publishing, Gach wrote. But the companies quickly realized the profit potential of letting consumers read their books with their computer screens. Tablets are a perfect match for comics, and reading the graphic tales on these mobile devices is really a pleasurable experience. Unsurprisingly, then, big tablet sales signify increased business for comics publishers, Gach writes.
Gach takes a close look at Comixology, an online retailer of comics. The business has thrived by offering numerous types of comics online, that readers have access to on tablets and their laptops. As outlined by Gach, Comixology reached more than 200 million comic downloads earlier this year. That’s a nice accomplishment.
Comixology operates in the digital arena. This means it can offer a greater number of comics than your average comic-book shop. Brick-and-mortar retailers face limited space. Digital sellers like Comixology don’t. They, then, will offer more obscure titles, benefitting the comics industry in general. And for fans? Digital comics are a way for them to read most any title they would like.